Solana
Solana Name Service Unveils Major Rebranding: A New Era for .sol Domains
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Solana Name Service (SNS), formerly known as Bonfida, has entered a new chapter with a strategic rebranding aimed at redefining digital identities on the Solana blockchain. The transition marks a significant shift in decentralized identity management and underscores the project’s growing influence in the Web3 space.
Launched three years ago by a team of visionary developers and supported by a grant from the Solana Foundation, the initiative has evolved from Bonfida to SNS. The name change reflects SNS’s commitment to improving the infrastructure needed for a decentralized domain name service. Extensive feedback from .sol domain holders and the broader Solana community has prompted a Solana Name Service Strategic Rebrandingindicating strong demand for a brand that better represents the service’s expanded capabilities.
“SNS aligns with our identity as a foundational infrastructure on the Solana blockchain and improves the visibility of .sol domains across the entire Web3 landscape,” the SNS team said.
SNS has achieved significant milestones that underscore its central role in the Solana ecosystem. The service has over 115 partnerships with various protocols and communities and has registered over 247,000 domain names globally, demonstrating its widespread adoption and utility. The ecosystem token, $FIDA, provides discounts on domain registrations and supports grants to partners to expand the platform’s capabilities. Recently, Pyth Network DAO selected SNS to provide “pyth.sol” subdomain services, solidifying its status as a leading domain name provider on Solana.
In an open letter to the .sol community, the SNS team shared its broader vision:
“With this rebrand, we are reaffirming our commitment to the Solana ecosystem, positioning SNS as the foundational infrastructure for on-chain identities for all users. Our mission will not be complete until every public key has a corresponding .sol domain, every developer can seamlessly use SNS, and we become the number one blockchain naming service. We are doubling down and putting our community first.”
The rebrand includes exciting new efforts such as open sourcing more of the SNS code to foster greater transparency and community involvement.
“We are excited about the transformative changes coming with SNS and can’t wait to share them with our community. This is just the beginning of a journey towards a more collaborative and innovative future,” the SNS team added.
As SNS moves forward on this transformative journey, the team remains committed to driving innovation, enhancing collaboration, and prioritizing the needs of the community. Their ultimate goal is to establish SNS as the most trusted and user-friendly protocol on the Solana blockchain, empowering users with robust Web3 identities. This rebranding represents not only a strategic shift, but also a significant step forward in the adoption and implementation of Web3 technologies, positioning SNS at the forefront of the The Future of Web3 Identities on Solana.
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