B+J Studios has launched its new social rewards program for its online gaming app Little cake on the Solana blockchain Tuesday, showcasing the web experience as a potentially fun and engaging entry point into the world of cryptocurrency.
Using a feed format similar to TikTok, Cupcake features mini-games inspired by crypto culture and memes and includes games like Would You Rather, Caption This and Two Truths and a Lie to earn rewards. B+J Studios presents Cupcake as a “CultureFi” (or “cultural finance”) app, following in the footsteps of trends like GameFi and SocialFi.
“Cupcake’s accessible social games create a new way to celebrate, understand, and adapt to the pace of innovation in crypto,” CEO of Cupcake. Chris Liquin said Decrypt. “Our continuous stream of ephemeral games allows users to see and experience the trending cultural moment of the week, play an active role in the trend, and win prizes and rewards for their high engagement.”
In the play to win game, B+J Studios said, Cupcake players collect “Proof of Cake” rewards – unique cupcake-themed collectibles, each available in different tiers – and rewards including cash, tokens, merchandise, experiences, digital status and access to events.
Image: Small cake
According to Liquin, the Cupcake web app will be playable on Cupcake.com when it goes live today and will be available to a global audience. It’s aimed at gamers who scroll on their smartphones, given its TikTok-like design.
While Liquin noted that crypto builders develop a rich endemic culture that spans art, technology, music, memes and fashion, the experience can seem closed off behind “the chaos of Crypto Twitter, Discord and Telegram “.
“Unless you’re glued to your keyboard on Crypto Twitter, you face an insurmountable learning curve,” Liquin said.
Cupcake is designed to be an easier entry point to the crypto space, with rewards based on Solana, to boot. The Nifty, Cube, the Moutai meme coin, SolCasino and BONK.
Image: Small cake
“Most people in the world don’t game, but they share funny memes on social media, play social games with their friends, and engage in a little friendly competition,” Liquin said. “Unlocking the value of crypto culture with familiar social experiences and using tokens as a new primitive to encourage engagement and active attention is CultureFi’s opportunity. »
Thanks to its low cost and speed, Solana has become an increasingly popular blockchain for launch video gamesincluding space MMO Star Atlasrace to win MixMoband monster fighting game Dawn. One of those games with assets based on Solana, a hero shooter Hero Nyanis relaunching its pre-alpha demo servers starting Wednesday, May 8 for round two of play with play-to-airdrop rewards.
