Solana
Cupcake, a Solana-based social rewards app, emerges as the fun and engaging entry point to Crypto
New CultureFi Platform Offers On-Chain Incentives for Active Engagement and Knowledge of Crypto Culture
CHICAGO, May 7, 2024 /PRNewswire/ — Today marks the launch of Little cake, a new social rewards app designed to be the most fun, rewarding and engaging crypto entry point to ever exist. Born from B+J Studios and its co-founders Jordan Prince and Bartosz Lipiński, Cupcake is a revolutionary culture layer built on Solana that uniquely encourages and rewards active social engagement while celebrating crypto culture and enabling project discovery .
Cupcake is simple: play games, collect cupcakes, win prizes. The continuous stream of TikTok-style social mini-games features conversation starters like “would you rather,” “caption this,” or “two truths and a lie,” all centered around memes and key moments in crypto culture .
Cupcake is simple: play games, collect cupcakes, win prizes. The continuous stream of TikTok-style social mini-games features conversation starters like “would you rather,” “caption this,” or “two truths and a lie,” all centered around memes and key moments in crypto culture . The dynamic ecosystem is updated weekly with new games and leaderboards to foster connection, excitement and sharing moments. Cupcake launches with branded content and rewards from partners such as The Nifty, Cube, Moutai memecoin, SolCasino and BONK.
The mobile web app fills a major gap in the current crypto landscape: the existence of a viral channel that creates an active and accessible experience, similar to the fun of playing Wordle with friends or sharing high scores on Candy Crush . Until now, modern crypto has been virtually inaccessible to non-traders because the main motivation is speculation, which often requires constant market attention. There are limited tools and platforms to maintain relevance amid fast-paced meme cycles.
“To achieve mainstream adoption of crypto, we need to make the complex ideas of crypto networks easy to understand through games that tap into what makes us human: connecting with others, enjoying competition friendly, be creative and show our unique personality,” said Chris Liquin, CEO of Cupcake. “Cupcake is the crown on Solana’s front door: we offer a welcoming new entry point for the crypto-curious, and a more meaningful way to engage for crypto-natives.”
Throughout the game, players collect “Proof of Cake”, unique and eclectic cupcake illustrations by emerging digital artists with a variety of collection levels and gameplay mechanics, as well as Universal Baking Income (UBI), Cupcake ecosystem experience points. Competition-based leaderboards then distribute rewards, an exciting mix of cash, tokens, merchandise, experiences, and digital status and access. The “Proof of Cake” artwork and awards are kept in the bakery.
“Crypto is a cultural and technological revolution, and until now we have lacked consumer products that create new experiences celebrating digital ownership. The current cycle, with memecoins at the forefront, is now very clearly a question of value in culture, that’s what we call CultureFi,” Liquin continued. “By unlocking this untapped opportunity through an active consumer experience, we also address the key challenges of today’s social platforms: mind-numbing passive consumption, an influx of content, and being at the mercy of algorithm.”
Launched in 2022 as the first product from B+J Studios, the 0-to-1 creative studio developing world-class blockchain-based solutions for consumer and institutional use cases, Cupcake was originally a tool of experiential marketing that used proprietary NFC technology. NFT minting technology. By partnering with Lollapalooza, Tommy Hilfiger, and leading crypto projects like Clyanousaurz, Bonk, and Solana Saga, Cupcake has built its foundation in the Solana community and transformed into a mobile-first web app ready for lead the charge towards a more inclusive society. and a dynamic crypto landscape.
“It’s been fantastic to see a renewed energy around the Cupcake brand,” said Jordan Prince, CEO of B+J Studios. “This is a company that has always been at the forefront of crypto culture trends, and seeing this new wave of viral marketing and community momentum over the past few months gives me extreme confidence that it is poised to become the fastest growing company in our portfolio.”
Signing up is easy thanks to Cupcake’s partnership with TipLink, a platform that allows you to create a crypto wallet and transfer digital assets with just one click. Join the Cupcake Revolution today at Cupcake.com.
About Cupcake
Cupcake is Solana’s innovative culture layer, offering a fun and rewarding social rewards app that connects crypto-natives to the crypto-curious. Developed by B+J Studios, Cupcake aims to make crypto accessible and engaging through gamification, social engagement, and tangible rewards.
SOURCE Cupcake