Battle of the networks? Algorand mocks Bitcoin, Ethereum and Solana in new ad — TradingView News

The Algorand Foundation’s new ad criticizes Bitcoin, Ethereum and Solana for their effectiveness. The announcement received mixed reactions from the crypto community and sparked a conversation about the art of advertising crypto products.

Algorand, the only one to “deliver”

Algorand’s latest ad sparked controversy for “denouncing” three networks. Titled “When blockchain meets the real world, only one can deliver,” the ad features a classic grocery store checkout line format.

The video shows three customers trying to pay for their groceries with cryptocurrencies: Bitcoin, Ethereum and Solana. During the ad, all three buyers have issues with their respective transactions, seemingly suggesting that competing networks are not suitable for everyday use.

The customer using Bitcoin had to wait 27 minutes for the transaction to complete; whoever paid with Ethereum was told the transaction fee was $112, and the Solana payer saw their transactions fail multiple times. The three issues addressed in the ad are common criticisms received by the three targeted networks.

The ad then shows the next checkout line, with buyers using Algorand as their payment method. As this line moves quickly, the video displays text saying “Instant finality.” Low fees. Designed for the speed of life.

The ad ended with the cashier saying, “I should have shopped with Algorand” and Anthony Scaramucci, investment guru and founder of SkyBridge, asking how to get into the fast queue.

The Crypto Ads Conundrum

The video received mixed reviews from the crypto community. Many applauded the ad, declaring that Algorand is the future of Layer 1 and payments. An X user said:

I cannot stress enough how much the Algorand Foundation does compared to others. All the meetings, tweets, events, etc…this doesn’t happen on other channels!

However, the negative responses were not long in coming. Several community members viewed the hit against other channels as an unnecessary and “embarrassing” attack. One user joked that Algorand had achieved an “impossible goal” with the ad: “unite all factions of crypto to attack you.”

Crypto commentator Zach Rynes considers this type of marketing meaningless because he doesn’t know who it’s aimed at. In an article X, Rynes explained that the ad would leave a bad impression on non-crypto people.

For him, the video will make the public think that “crypto sucks”, without knowing that the advertisement is intended for crypto. The commenter believes it’s “lose-lose either way” since “crypto-natives will see this as unnecessarily combative.”

Likewise, Mert, CEO of Helius Labs, brought up a point repeated by several community members. Mert slammed Algorand for spending money on an ad as its ‘top two explorers’ [are] go bankrupt due to lack of financing.

Additionally, he seems to view the hit against other networks as ironic as Algorand saw “all of its economic security overturned by two coins on Solana (WIF + BONK).” Cardano joins the advertising conversation

Despite the criticism, the discussion also sparked interest from the ADA community. X account ADA Whale praised the ad for being funny.

Another community member tagged Cardano founder Charles Hoskinson in the video, suggesting he start looking for a marketing team to promote Cardano. The user cited the U.S. government’s U-turn, likely to bring regulatory clarity, as a deciding factor.

This is not the first time Cardano has been criticized for its marketing approach. In March, the conversation sparked when the “Cardano Girls” video went viral.

Content creator Lily Brodi suggested that despite understanding the technological aspect, Cardano has a “lack of appeal problem.” This problem prevents a wider audience from entering their community and adopting the technology.

Ultimately, crypto ads remain a hot topic and a useful tool for the industry. Whether users sometimes find them “cranky” or “useless,” they have the potential to contribute to broader adoption through educational and entertaining crypto-related content.

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